Simplifying complexity, tackling operational and process challenges, optimizing resources and moving business forward Retail Consumer Brands Small business
LINDA VORACEK
Founder, CEO and Lead Consultant
After decades in retail, consumer products, and most recently, small business hospitality and tourism, I decided to start my own company. My mission is to leverage my experience and passion for business to help people tackle the complex challenges they face every day.
I’ve worn many hats: Chief Merchant, Chief Operator, Head of Product Development, VP of Merchandising, VP of Sales and Business Development, Brand and Category Manager. I’ve owned a café and a motel, launched thousands of brands across various retail formats, and even ran a general store. I’ve led teams from 10 to 150 members, developed one (possibly two) lifestyle brands, taught as an adjunct university professor, am a certified emergency medical responder, and lead a non-profit economic development organization. Currently, I’m the Founder of a consulting company. In my free time I golf, workout, read, hike, wine and bourbon taste, spent time with my husband, friends and family, slightly addicted to home improvement shows, and am dog mom to an Aussie and a German.
That's me! I’m resourceful, insightful, hardworking, results-driven, and always strive to have fun. I love solving complex challenges. Please reach out—I’d love to meet you!
I’ve worn many hats: Chief Merchant, Chief Operator, Head of Product Development, VP of Merchandising, VP of Sales and Business Development, Brand and Category Manager. I’ve owned a café and a motel, launched thousands of brands across various retail formats, and even ran a general store. I’ve led teams from 10 to 150 members, developed one (possibly two) lifestyle brands, taught as an adjunct university professor, am a certified emergency medical responder, and lead a non-profit economic development organization. Currently, I’m the Founder of a consulting company. In my free time I golf, workout, read, hike, wine and bourbon taste, spent time with my husband, friends and family, slightly addicted to home improvement shows, and am dog mom to an Aussie and a German.
That's me! I’m resourceful, insightful, hardworking, results-driven, and always strive to have fun. I love solving complex challenges. Please reach out—I’d love to meet you!
Food Service Industry
Restaurant owner operator - 4 yearsNon-Profit & Economic Development
President Board of Directors - 3 yearsHospitality & Tourism
Small Business Owner Operator - 4 yearsIndustry Educator & Speaker
Adjunct University Faculty - 4 yearsBeauty Industry
Chief Merchandising Group Vice President - 16 years; Vice President Business Development Specialty Beauty - 3 years; Head of Product Development - 8 years; Brand Developer 30 years.Small Business Owner
Small Business Owner, Chief Operating Officer - 4 yearsFood, Drug, Mass, Consumables
Vice President Merchandising and Marketing - 6 years, Category Manager - 5 years, Sales Strategist - 6 years.