#1 Natural Hair Care & Skin Care Brand Evolves Strategy in Global Omni-Channel Retail THE CHALLENGE - This well-established brand had long been successful in one industry, yet had grown stale without innovation and improvements. New ownership sought to revive the brand and help it capitalize on multiple industries. To do so, they began a reformulation and redesign—but without data and research-driven methods to support these efforts, the process lacked professional rigor. To succeed, the brand needed a reliable and analytic-driven strategy to develop new product lines, upgrade existing ones, and to position the brand for growth in multiple industries. THE WORK & SOLUTION - After comprehensively assessing the brand's DNA, it was revealed that there was tremendous strength in its point of difference. Additionally, opportunities for improvement emerged, leading to critical research that aimed to ascertain how reformulation and design could drive growth. Updating positioning was also key to the process, and a market assessment was actioned to plan a customer development approach into new industries. Lastly, integrated marketing campaigns ensured brand consistency and an optimized balance of consumer engagement.. KEY DELIVERABLES --Evolved brand mission and vision statement based on SWOT analysis --Assessment of retail readiness --Assessment on formulation and design --24 month retail roadmap --Recommendation on digital and social growth strategy --Actionable customer development plan