Private Equity Beauty Conglomerate Implements New Stage Gate New Product Development Framework
THE CHALLENGE - The client partner with various beauty brands was presented with a unique challenge - maintaining a balance between agile innovation and deliberate guidance. Achieving a balance between moving too fast without appropriate planning or too slow to stay competitive was proving difficult and was causing inefficiencies in operations and hindering revenues. This resulted in a complicated situation that required expert attention to minimize the challenges and leverage opportunities.
THE WORK & SOLUTION - LMV & Co leveraged interviews with product development, brand presidents and department heads to gain essential insights into the needs and opportunities in the marketplace. Our research was employed in the design of a stage gate process that encourages strategic planning for innovation and inter-departmental collaboration for enhanced work flow development. This process guarantees our clients are equipped with the resources and strategies to drive successful and sustained brand growth.
KEY DELIVERABLES
--Future state process flow
--Standard operational procedure documents
--Team training and coaching
--Improved communication
--Strengthened success of innovation
--Business supporting templates and tracking tools