150 year old historic gold rush era mountain tourist destination revived, driving substantial growth THE CHALLENGE - Revitalizing a historic 150+ year old hospitality business located in the Sierra Mountains. This family owned business had a reputation as the place to be for multi-generational memories over the years, yet had slowly diminished through stagnation upkeep and an overall lack of renewal and energy. LMV and Co expertly grasped the opportunity to refurbish this landmark, applying their expertise to transform the property and to preserve its distinguished legacy. THE WORK & SOLUTION - Implemented a robust immesion strategy to gain insight into the significance of this legacy business and its potential. This strategy enabled the uncovering of consumer needs in regards to merchandise and services, as well as understanding cultural dynamics while searching for innovative solutions to revenue growth and cost containment. Changes for growth were accepted by the historical customer mindset. KEY DELIVERABLES --Revamped operational model to a strong P&L structure that allowed for investments. --Strategic assortment strategy focused on uniqueness and exclusivity. --Created educational and shoppable ecommerce platform. --Designed services desirable to the tourist consumer.