Private Label Audit – 8 Week Engagement
Objective - to evaluate and strengthen your private label program through a comprehensive, insights-driven audit. Over the course of eight weeks, we will identify opportunities for revenue growth, profitability improvement, and competitive differentiation, culminating in clear recommendations and an actionable roadmap.
Engagement Scope
- Weeks 1–2: Review Strategy & Goals -Assess alignment of private label strategy with overall business objectives. -Clarify positioning: value, premium, or differentiated brand approach. -Identify gaps between stated goals and current execution. Weeks 2–3: Review Assortment (Current & Future) -Evaluate current assortment for depth, breadth, and balance. -Analyze pipeline/future development plans. -Identify opportunities to rationalize SKUs and streamline category management. Weeks 3–4: Review Revenue & Profit to Benchmarks -Compare financial performance against industry standards. -Evaluate revenue contribution, margin mix, and cost structures. -Highlight areas of leakage or underperformance. Weeks 4–5: Assess for Competitive Edge -Benchmark against direct competitors’ private label strategies. -Identify strengths, weaknesses, and white-space opportunities. -Evaluate speed-to-market, innovation, and differentiation factors.
Weeks 5–6: Assess Customer Reach Strategy-Review consumer insights and target segmentation.-Evaluate marketing and promotional effectiveness.-Assess channel performance (in-store, online, omni-channel).
Weeks 6–7: Draft Recommendations-Develop a prioritized list of recommendations.-Outline quick wins vs. long-term initiatives.-Test recommendations against client goals and market realities.
Week 8: Final Delivery-Present full findings and recommendations.-Deliver final written report and presentation, including benchmarks, insights, and roadmap.-Align on next steps and optional implementation support.
Weeks 6–7: Draft Recommendations-Develop a prioritized list of recommendations.-Outline quick wins vs. long-term initiatives.-Test recommendations against client goals and market realities.
Week 8: Final Delivery-Present full findings and recommendations.-Deliver final written report and presentation, including benchmarks, insights, and roadmap.-Align on next steps and optional implementation support.
client value
This 8-week audit is more than an assessment — it is a blueprint for action.
Clients can expect to:-Unlock Growth Potential: Identify hidden opportunities for revenue and market share expansion.-Improve Profitability: Pinpoint cost efficiencies, margin leaks, and missed profit opportunities.-Gain Competitive Advantage: Understand how your private label stacks up and where you can differentiate.-Enhance Customer Reach: Ensure your private label resonates with target consumers across channels.-Make Confident Decisions: Receive clear, prioritized recommendations with data-backed benchmarks and insights.-Accelerate Execution: Move from insights to action quickly with an actionable roadmap tailored to your goals.