LINDA VORACEK
Founder and Principal Consultant
Hi! I'm Lin...
After decades leading in retail, consumer products, and small business hospitality & tourism, I took the leap and launched my own consulting firm—with a mission to cut through complexity, solve tough challenges, and turn ideas into real, profitable growth.
I’ve worn many hats—Chief Merchant, VP of Merchandising, Head of Product Development, VP of Sales & Business Development, café and motel owner, lifestyle brand developer, university lecturer, and nonprofit leader. (I'm even a certified emergency medical responder, because you never know when that might come in handy!)
Today, my husband and I split our time between Texas and Northern California. After years of golf trips to Clio, CA, we had the chance to buy a historic hospitality business in the mountains. Now, we spend spring through early fall in Sierra City, soaking up mountain life, hiking, fishing, and building a business rooted in community.
When I’m not working, you’ll find me golfing, working out, hiking, reading, tackling home projects, wine & bourbon tasting, or hanging out with my husband, friends, family, and our Aussie and German Shepherd.
At my core, I’m resourceful, results-driven, and always up for a challenge. If you’re looking for someone who can simplify the messy stuff, build structure, and drive real business success—let’s connect.
I’ve worn many hats—Chief Merchant, VP of Merchandising, Head of Product Development, VP of Sales & Business Development, café and motel owner, lifestyle brand developer, university lecturer, and nonprofit leader. (I'm even a certified emergency medical responder, because you never know when that might come in handy!)
Today, my husband and I split our time between Texas and Northern California. After years of golf trips to Clio, CA, we had the chance to buy a historic hospitality business in the mountains. Now, we spend spring through early fall in Sierra City, soaking up mountain life, hiking, fishing, and building a business rooted in community.
When I’m not working, you’ll find me golfing, working out, hiking, reading, tackling home projects, wine & bourbon tasting, or hanging out with my husband, friends, family, and our Aussie and German Shepherd.
At my core, I’m resourceful, results-driven, and always up for a challenge. If you’re looking for someone who can simplify the messy stuff, build structure, and drive real business success—let’s connect.